After receiving a Masters Degree from New York University in literature and theater, I began performing world myths and epics throughout the world, appearing in such places as the Kennedy Center, the Sydney Opera House, the United Nations, Princeton, Harvard, the Abu Dhabi Music and Art Foundation, and countless other cultural and educational venues.

This artistic work, combined with informal studies in linguistics, psychology, branding, and design, deeply informs my work as a verbal identity specialist. For more than eight years, I've developed names and verbal identity literature for national and multi-national corporations and businesses.

These include Ash Access Technology, Bayer HealthCare, Citibank, Discover Card, Gymboree, Hachette Book Group, Kraft Foods, MasterCard, Mayo Clinic, Newell Rubbermaid, PepsiCo, Redken, Robert Mondavi Wines, Sirius/XM Radio, Samsung, St. Lucia Distillers, Starbucks, and Ziploc Brand, to mention a few of hundreds. Additionally, I've been pleased to consult with non-profit organizations on a lo-bono basis.